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Improve The Look Of Your Home To Improve Its Sale
During the
last few years, sellers who staged their homes for
sale reaped huge profits. It was a seller's market
in which buyers grossly outnumbered sellers. There
were plenty of buyers who were willing to pay a
premium for a home that looked like a dream. But,
the market has changed. Will staging still payoff
for sellers in a today's softening real estate
market?
Some sellers
will shun the idea of fixing up their home for
sale because the upside potential, or return on
the dollars invested, is limited. When the market
is racing upwards, it's easy for sellers to
justify putting money into preparing their homes
for sale. But, why make the effort if the
potential reward is diminished?

The best
reason to consider improving the look of your home
before marketing it is to improve your chances of
selling in a more challenging market. Most buyers
are turned off by a messy, dirty, tired-looking
home. This is particularly the case when there are
plenty of listings to choose from, as there are in
many areas today.
Some staging
projects -- like painting and changing worn floor
coverings -- usually do payback a premium on the
amount invested. But, even if you were to only
recoup the money you invested, it would be worth
the effort if it improves your chance of selling
and reduces the amount of time you're on the
market.
It may be
even more important to stage your home in a
softening market than it is in an extremely low
inventory seller's market, such as the one we are
leaving. Most buyers have difficulty envisioning
how a house will look cleaned up. First
impressions are lasting. If your home smacks of
deferred maintenance, it will leave a negative
impression with most buyers.
HOME SELLER TIP:
Staging your home for sale needn't cost you a
fortune. There's a lot you can do yourself to
improve the appeal of your home. If you've lived
in your home for several years, you probably have
too many possessions. De-cluttering the living
space does wonders to enhance the appearance.
Pack up
knick-knacks and family photos. They are
distracting. Remove excess pieces of furniture,
particularly small pieces like end tables and
footstools. A lot of small rugs make a room look
smaller. Consider removing some or all of them.
House and
outdoor plants add warmth and interest. But, avoid
arrangements of small pots. One large plant, or
large planted pot, is usually preferable to a lot
of little pots.
Pay attention
to the traffic flow in your home. Furniture should
be arranged so that prospective buyers will have
an easy time navigating your home. Buyers should
be able to walk through a room without being
impeded by a piece of furniture.
In most
cases, the bigger a home appears the better. If
your hallways are narrow, remove furniture to
create a more spacious appearance. Under furnished
is often better than over-furnished. You should
strive for a spare, but not bare, look.
After living
in your home for years, you may have difficulty
transforming it from cluttered to inviting on your
own. It helps to engage a neutral party to assist
you. A few hours spent with a decorator who
specializes in helping sellers fix up their homes
for sale may be all that's required to plan the
transition.
THE CLOSING:
Curb appeal is important, so make sure that your
home creates a good first impression when viewed
from the street. Some buyers won't even consider
buying a home unless it looks appealing on the
outside. |